Mojo Marketing & Media had the pleasure of working with The Bili Project Foundation on the 1st Bili Project Experience in Sonoma, California on August 2, 2014. Hosted by television personality, Cedric “The Entertainer”, the event aimed to raise funds for the foundation and the UCSF Tumor Bank which was set up to further research in Hepatobiliary cancers.

The Foundation believes that the ongoing maintenance of such a bank, specifically for Hepatobiliary tumors, will significantly enhance the ability to accurately diagnose and treat patients with these deadly diseases.  The foundations mission is to reduce the incidence and improve the outcomes of Hepatobiliary cancers by promoting research to identify biomarkers and therapeutic targets.